How much does it cost to license
'Believer' by Imagine Dragons?
A realistic starting point is roughly $41,500 – $67,400 for a regional TV + online advertising campaign in Hungary, 1-year term — but the real work is knowing who you actually clear it with. Here's how a supervisor would approach it.
Where an experienced supervisor would start
$41,500 – $67,400
For a regional TV + online advertising campaign in Hungary, 1-year term.
Combined opening ask (master + publishing together). Fees are negotiated separately with each rights holder; this is not a per-side quote doubled.
Advertising · brand_campaign · TV + Online/Social · 1 year · Regional client · national-scale media budget
Based on 300+ real clearances — an independent estimate, not a quote.
Different market or use? Run your exact scenario →The two sides you have to clear
Rights holders below are the controlling parties for this work. Composition identity is anchored to the international works registry (ISWC) where available; publisher names reflect US registration on the mechanical licensing database (MLC) and other public registries — confirm the local sub-publisher for your territory before signing.
Master recording
InterscopeMAJOR · Universal Music Group
Spotify shows Interscope — sync requests route through Universal Music Group.
Recording ID (ISRC)
USUM71700626
International Standard Recording Code (ISRC) — pins the exact master you are clearing.
Composition (publishing)
Work ID (ISWC)
T9206839512
International Standard Musical Work Code (ISWC) — the composition’s identifier in the global works registry (CISAC standard).
- WC MUSIC CORP. (60%)Universal Music Publishing Group
US registration (MLC) — confirm the local sub-publisher for your territory before signing.
- SONGS OF UNIVERSAL, INC. (40%)Universal Music Publishing Group
US registration (MLC) — confirm the local sub-publisher for your territory before signing.
- IMAGINE DRAGONS PUB
US registration (MLC) — confirm the local sub-publisher for your territory before signing.
- WARNER/CHAPPELL MUSIC SCAND ABWarner Chappell Music
US registration (MLC) — confirm the local sub-publisher for your territory before signing.
- WOLF COUSINS
US registration (MLC) — confirm the local sub-publisher for your territory before signing.
- MA-JAY PUBLISHING
US registration (MLC) — confirm the local sub-publisher for your territory before signing.
Writers
JUSTIN DREW TRANTER · MATTIAS PER LARSSON · DANIEL PLATZMAN · WAYNE SERMON · BENJAMIN ARTHUR MCKEE · ROBIN LENNART FREDRIKSSON · DANIEL COULTER REYNOLDS
Sources: international works registry (ISWC) · release credits cross-check · US mechanical licensing database (MLC) · Spotify label metadata. Match confidence: 85%.
For a Hungary clearance
Hungary
Master: approach Interscope via Universal Music Group's sync/licensing department for Hungary — majors route through the parent company, not the imprint name on Spotify.
Publishing: Start with the controlling publisher listed above (identified via ISWC and registry cross-checks) (WC MUSIC CORP.). For Hungary, the US-registered administrator shown may not be who you contact locally — confirm the territorial sub-publisher before signing.
The responsible party changes by territory. For a different market, the local sub-publisher or sub-label may differ — run your territory in the tool.
How a supervisor would clear it, step by step
- 1Confirm the exact recording (ISRC USUM71700626). A remaster, live, or re-record has different owners and different pricing.
- 2Master side — contact Interscope (Universal Music Group)'s sync department for Hungary.
- 3Composition side — go to the publishing administrator (WC MUSIC CORP.) who licenses on behalf of the writers.
- 4Confirm licensability for your use (advertising). Some uses or brands get declined.
- 5Request quotes in parallel. Expect an MFN clause — the two sides will match each other.
- 6Negotiate scope — term, territory, media, exclusivity. Each moves the fee.
- 7Paper it. Signed licences from both before use. Budget 3–6 weeks at this complexity.
Frequently asked questions
- How much does it cost to license 'Believer'?
- There's no fixed price. For a regional TV + online advertising campaign in Hungary, 1-year term, a realistic combined opening ask (master + publishing together) is roughly $41,500 – $67,400 — driven by the song's profile, the use, territory, and term. Each rights holder negotiates separately; this is not "per side" doubled. Other uses cost far less or more.
- Who do I actually pay to clear 'Believer'?
- Two parties: the master owner (Kid Ina Korner / Interscope) and the publishing side (WC MUSIC CORP., SONGS OF UNIVERSAL, INC., IMAGINE DRAGONS PUB, and others). You don't pay the artist directly.
- Can I clear 'Believer' on a small budget?
- Fees depend heavily on the use. For tight budgets, consider a narrower territory, shorter term, or limited media — or run your exact scenario in the tool to see what's realistic.
Related: How to clear a song for film or commercial · Master vs publishing: who you actually pay · Music supervision service