Who do I actually pay to clear 'Unstoppable'?

Two parties: the master owner (Monkey Puzzle Records/RCA Records) and the publishing side (the publishing administrator). You don't pay the artist directly.

Can I clear 'Unstoppable' on a small budget?

Fees depend heavily on the use. For tight budgets, consider a narrower territory, shorter term, or limited media — or run your exact scenario in the tool to see what's realistic.

Clearance planning

How much does it cost to license
'Unstoppable' by Sia?

A realistic starting point is roughly $9,000 – $14,600 for a regional TV + online advertising campaign in Estonia, 1-year term — but the real work is knowing who you actually clear it with. Here's how a supervisor would approach it.

Master + publishing split•Complexity: moderate•Typical timeline: 2–4 weeks

Where an experienced supervisor would start

$9,000 – $14,600

For a regional TV + online advertising campaign in Estonia, 1-year term.

Combined opening ask (master + publishing together). Fees are negotiated separately with each rights holder; this is not a per-side quote doubled.

Advertising · brand_campaign · TV + Online/Social · 1 year · Regional client · national-scale media budget

Based on 300+ real clearances — an independent estimate, not a quote.

Different market or use? Run your exact scenario →

Who controls it

The two sides you have to clear

Rights holders below are compiled from official songwriter and publisher registries, release metadata, and the international works registry (ISWC) where available — always confirm the administrator for your territory before signing.

Master recording

RCA RecordsMAJOR · Sony Music

Spotify shows RCA Records — sync requests route through Sony Music.

Recording ID (ISRC)

USRC11502934

International Standard Recording Code (ISRC) — pins the exact master you are clearing.

Composition (publishing)

Work ID (ISWC)

T0615045505

International Standard Musical Work Code (ISWC) — the composition’s identifier in the global works registry (CISAC standard).

Publisher data unavailable for this recording.

Writers

FURLER SIA KATE I · BRAIDE CHRISTOPHER KENNETH

Sources: international works registry (ISWC) · CISAC ISWC network · Spotify label metadata. Match confidence: 50%.

Who you'd actually approach

For a Estonia clearance

Estonia

Master: approach RCA Records via Sony Music's sync/licensing department for Estonia — majors route through the parent company, not the imprint name on Spotify.

Publishing: Start with the controlling publisher listed above (identified via ISWC and registry cross-checks). For Estonia, the US-registered administrator shown may not be who you contact locally — confirm the territorial sub-publisher before signing.

The responsible party changes by territory. For a different market, the local sub-publisher or sub-label may differ — run your territory in the tool.

The plan

How a supervisor would clear it, step by step

1Confirm the exact recording (ISRC USRC11502934). A remaster, live, or re-record has different owners and different pricing.
2Master side — contact RCA Records (Sony Music)'s sync department for Estonia.
3Composition side — go to the publishing administrator who licenses on behalf of the writers.
4Confirm licensability for your use (advertising). Some uses or brands get declined.
5Request quotes in parallel. Expect an MFN clause — the two sides will match each other.
6Negotiate scope — term, territory, media, exclusivity. Each moves the fee.
7Paper it. Signed licences from both before use. Budget 2–4 weeks at this complexity.

A note on the data. Composition rights are anchored to the international works registry (ISWC). Publisher names and US administrator details come from the US mechanical licensing database (MLC) and other public registries — useful for identifying controlling publishers, but not a complete territory-by-territory sync map. For a clearance in Estonia, confirm the local sub-publisher or administrator before signing. We surface the controlling publisher, not every territorial sub-publisher (no database reliably maps that). Treat the fee range above as a starting point for negotiation, not a quote.

Frequently asked questions

How much does it cost to license 'Unstoppable'?: There's no fixed price. For a regional TV + online advertising campaign in Estonia, 1-year term, a realistic combined opening ask (master + publishing together) is roughly $9,000 – $14,600 — driven by the song's profile, the use, territory, and term. Each rights holder negotiates separately; this is not "per side" doubled. Other uses cost far less or more.
Who do I actually pay to clear 'Unstoppable'?: Two parties: the master owner (Monkey Puzzle Records/RCA Records) and the publishing side (the publishing administrator). You don't pay the artist directly.
Can I clear 'Unstoppable' on a small budget?: Fees depend heavily on the use. For tight budgets, consider a narrower territory, shorter term, or limited media — or run your exact scenario in the tool to see what's realistic.

Independent estimate, not a quote. Music Oracle is not affiliated with or endorsed by the artist, the label, or the publishers named above. Rights-holder data is drawn from the international works registry (ISWC), US mechanical licensing records (MLC), release credits, and other public registries — and may be incomplete. Actual fees are set by the rights holders and negotiated case by case. Figures are illustrative starting points based on market experience.